Rare Beauty’s Perfect Strokes Universal Volumizing Mascara has quickly become a favorite among beauty lovers, and it’s easy to see why. It promises to give you fuller, longer, lifted lashes without feeling heavy or clumpy. Designed by Selena Gomez, Rare Beauty’s whole vibe is about creating high-quality, inclusive products, and this mascara really delivers on that. Plus, it’s made with clean ingredients—cruelty-free, vegan, and without any parabens or sulfates—so it’s perfect for anyone who’s mindful of what’s in their makeup.
The mascara comes in a sleek, minimalistic tube, staying true to Rare Beauty’s classic aesthetic. It’s super easy to grip, so even if you’re rushing through your morning routine, it’s easy to apply without slipping or smudging. The brush is also unique—it’s curved with alternating bristles, which makes it easy to coat each lash without missing any. This brush shape is great for getting both volume and length in one go.
This mascara has real staying power and can hold a curl for hours. It’s especially useful if your lashes tend to fall flat or point downward; you get a great lift that stays put. The brush design also helps keep lashes nicely separated, so you don’t get that “spider lash” look.Another big plus? It doesn’t smudge. Many users have reported that it holds up through long days and even humid conditions without melting down under the eyes.
Rare Beauty’s formula is rich and creamy, but somehow, it doesn’t feel heavy at all. It goes on smoothly and doesn’t flake off or smudge throughout the day, so you don’t need to worry about touch-ups. The best part? It’s buildable, so you can go for a natural, defined look with one coat, or pile on a few more for extra drama without clumping.
What makes this mascara special is that it’s designed to work for everyone, no matter your lash type. If you have thin lashes, it gives noticeable volume, and for those with naturally full lashes, it adds length and definition. And if you want to go for a bolder look, just add a few more coats—this formula layers like a dream.
